Samsung likely has a good reason not to activate the temperature sensor on the Galaxy Watch 5 yet. But some experts suggest that Apple has topped the bill with the new sensors in the Watch 8, because it’s no longer about who delivers something first — but rather who does it right that works.
apple announce Watch Series 8 during the annual fall event, and the new device includes two new temperature sensors – one on the back and one below the display. The two sensors will isolate your body temperature from the outside environment and specifically help track ovulation.
While Apple has successfully launched its devices with temperature sensors, many Android enthusiasts have criticized Samsung for advertising the temperature sensors in the Galaxy Watch 5 even though they haven’t yet turned on.
It’s possible that Samsung has good reason not to activate the sensors, says tech expert Carmi Levy, but from a consumer perspective, “It’s yet another example of an Android vendor offering technologies that aren’t as fully baked as they could be.”
“If Samsung can be accused of anything wrong, it would be its failure to allocate sufficient engineering resources to finish the job, so to speak, by crafting comprehensive trials that allow new devices such as temperature sensors to function fully in the hands of consumers every day. Instead, The new device gathers dust.Even if Samsung technically beats Apple by introducing the temperature sensor before Apple, it eventually loses the war.The rights to brag about who was the first to introduce any sensor or feature are worth much less than they once were, as he says.
Anshel Sag, chief analyst at Moor Insights & Strategy, says Samsung knows exactly what it’s doing. He adds that Samsung “has reached a point where [its sensors] becoming precise enough, small enough, and cheap enough that it is not a concern if it is not used immediately or approved for its intended use until after a few years.”
It’s all about the future of health
While Apple didn’t need to get Food and Drug Administration approval to use a temperature sensor to track ovulation, Levy says these companies will use sensors for more things to do with tracking your health in the future.
“Regulatory approval takes time—and is often based on regulators’ confidence in service providers’ ability to demonstrate expertise in a particular area. Apple’s strategy allows it to gradually build trust within regulatory circles in its technologies, all while gradually changing consumer sentiment toward service ‘, he says.
Sag says that more sensors mean more applications, which ultimately improves the accuracy of the measurements. It’s not just about tracking ovulation, but ultimately detecting if someone has a fever or measuring actual calories burned during exercise to give you more accurate data.
It’s not about who does it first, it’s about who does it right
Now, one might ask: How did Apple get away with introducing a feature like temperature sensors to track ovulation and make it look like the first of its kind on a smartwatch? This is not the first time Apple has made such a misleading claim.
Levy says it doesn’t matter that Apple does this because it’s not playing a feature-comparison game and the timing when it introduces something is no longer relevant to the company.
“Competitors who insist on feature/value comparisons alongside iPhone, Apple Watch or any other Apple product are fighting a battle that has never been winnable,” he says.
In this case, Apple is rarely the first to bring a particular feature to market, Levy says, adding that even if Apple offers something that Android phones already have, “consumers simply don’t care.”
“Apple’s value proposition has nothing to do with getting the coolest new features before anyone else. Instead, it differentiates itself in the way it integrates these features into the overall end-user experience. Being the first to unlock your phone with your face means little if the sensor is unreliable. Apple introduced Face ID after years of equivalent Android flagships containing the feature, but by the time it appeared on iPhones, all the bugs had been resolved and it worked more reliably, he says.
But let’s not act as if Samsung, which makes some of the The best smart watchesHe didn’t do anything right. It’s about timing and visibility when there’s demand from users, says Neil Shah, Vice President of Research at Counterpoint Research.
“I think it is all about timing and knowing when technology, algorithms, and demand for features from the user base come together to market a particular feature. For example, Samsung is very advanced when it comes to BMI and beautifully publishes it and it will learn more as more users use it and can upgrade their algorithm” , he says.
Apple’s focus is simply different from Android phones and watch makers
Shah notes that while Android phone makers are trying to compete with Apple, Apple’s focus has been more on “experience.”
“[It is about] How tightly hardware and software work to deliver a best-in-class integrated mobile experience.” “It has also gone above and beyond for a consistent connected experience in terms of features and services across its devices – Watches, iPads, Macs, HomePods, AirPods, and iPhones.”
It is for this very reason that Apple can ignore market trends, he says.
That’s because the company has significant control over its user base in terms of “the constancy of the ecosystem from owning multiple Apple devices and services”.
“The switching costs and the inconvenience are not worth it,” he says.
Levy agrees, adding that Apple plays its own game based on the rules you have to set.
“While it cannot completely ignore market trends—particularly the ever-evolving needs of its customers and potential customers—the current competitive advantage is heavily skewed toward Apple as it sells integrated ecosystems and experiences far more ambitiously than competitors are stuck in selling individual devices, as always.” , he says.
However, Apple can’t be complacent, Sag says, adding that it should always be careful not to ignore the market for too long.
“If you ignore them for too long, you get a repeat of what happened with the Galaxy S3 where Apple was slow to pick up 4G and phablets… Apple lost a lot of engagement with Samsung and Android in that generation, and we soon saw Apple respond with bigger screens and 4G” .
There’s one more thing to be said about how both Samsung and Apple have lagged behind other wearables in the space. Garmins, Coros’, and the world’s Fitbits have had temperature sensors in their smartwatches for the past few years. Instead of Samsung and Apple leading the charge in technology, they are actually playing catch-up.