Netflix partners with Ubisoft to support its fledgling gaming division

Netflix has teamed up with Ubisoft, one of Europe’s largest video game companies, as the streaming giant seeks to bolster its fledgling gaming business.

The California-based streaming service will release three new mobile games next year based on Ubisoft’s games, including its most successful games. Doctrine killer.

come this step Netflix Attempts to accelerate its growth New gaming arm Amid a slowdown in the company’s business flow. The broadcast group has lost more than half of its market value since April when it revealed that its decade-long subscriber growth is over.

The partnership will include the French gaming group developing mobile games for Netflix. This will also include a game based on Ubisoft great questcastle building and monster looting game, and historical puzzle adventure game named brave hearts.

The games will be made available exclusively to Netflix subscribers, with no ads or in-app purchases, allowing Ubisoft to tap into new audiences and experiment with new formats for existing titles. Details of the transaction value were not announced.

Netflix entered the gaming sector last year, appointing a number of high-profile CEOs, as it joined forces with the world’s largest technology companies in a bid to seize a slice of the most valuable part of the entertainment industry.

Big Tech groups including Amazon, owner of Facebook Meta, Google and Apple have ramped up their investments in video games in recent years, in a bid to become “Netflix Games”.

Netflix has released 28 games and acquired three game studios, including Night School Studio, which makes the supernatural adventure game. Oxenfriand Boss Fight Entertainment, based in Texas. in WalkIt has bought Next Games, the Finnish developer behind mobile games based on its successful bid Weird things.

However, the company has struggled to turn a large segment of its 220 million subscribers into regular players. There are about 1.9 million daily active users of Netflix mobile games, according to market intelligence firm Apptopia, and they’ve been installed 28 million times. By contrast, King, a popular game publisher who makes candy crushIt has nearly 30 million daily active users.

Leanne Loombe, head of outdoor games at Netflix, said the streaming company is still “very committed to gaming” but is in beta, working to identify styles and genres that resonate most with its subscribers.

“No matter who our members are we want to make sure we have a game for them,” she said, adding that in the future “we will start to focus more on Netflix IP” because that’s what we have superpowers in.”

The streaming giant plans to have a total of 50 games on its roster by the end of the year.

But its push comes during a broader downturn in the gaming sector, with console producers, video game publishers and game chip makers reporting weak sales and engagement in recent months. Last week, US tech group Snap, which owns social media group Snapchat, said it was suspending its gaming plans.

Lomb said the company hasn’t bothered her lately Slide to participate in gamesespecially on mobile, noting that “people are still playing . . . so there is still a great opportunity for us”.

“You need a few hours to watch a TV series or a movie, but you only need five minutes to play a game on your commute,” she added.