New Apple leak reveals iPhone 15 launch shock

09/18 update below. This post was originally published on September 15th

Apple’s iPhone 14 range offers a controversial first: it’s the first iPhone range to be released with different generations of chipsets. Many believe this was a one-off, as a result of Global chip shortagebut the first iPhone 15 leak has a shocker in store.

Yes, the iPhone 14 is only a week old, but Apple has been working on it for years, and a new report from Nikki Asia It states that the company has already decided to limit the next-generation A17 chip to the iPhone 15 Pro and iPhone 15 Pro Max. And that’s more important than it was for the iPhone 14 lineup.

While Performance differences between A15 and A16 Small, and both outperform the competition, making the differences less significant. The real downside is the lack of a noticeable improvement in battery life from the A16, but that looks set to change with the A17.

According to Nikkei, the A17 will be Apple’s first 3-nm chip after using the 5nm variants of the A14, A15 and A16. This is a cutting edge technology that, compared to its predecessors, enables the 3nm A17 to run faster, cooler and with less power draw. Yes, this is the first chip in four years to deliver significant year-over-year performance and battery life gains – but only for professional buyers.

“Apple will likely use the different levels of production technology to introduce larger differences between premium and non-premium models,” explains Dylan Patel, Senior Analyst at Semianalysis, speaking to Nikkei.

Update 09/17: Despite shipping to customers only yesterday, the first iPhone 14 Pro and iPhone 14 Pro Max teardown has been completed, inadvertently giving out key details of the iPhone 15.

Performed by a YouTube user wikihomeHowever, the teardown reveals that both iPhone 14 Pro models feature the Qualcomm X65 modem. Compared to the iPhone 13’s X60, it supports wider bands in the high-speed “mmWave” 5G spectrum and improved efficiency thanks to Qualcomm’s PowerSave 2.0 technology. Also announced by return May 2021.

Due to the delay, there has been speculation that the iPhone 14 lineup may come with Qualcomm’s latest ‘X70’, which was announced at May 2022. Qualcomm claims that the X70 can achieve impressive download and upload speeds of 10Gbps and 3.5Gbps respectively, but the real title is the company’s claim that it is 60% more power efficient.

With the X60 and X65 providing clear style, the X70 is now a lock of the iPhone 15 range. Moreover, the combination of the X70 and the 3nm A17 chip indicates that this lineup has the potential to deliver game-changing battery life. throw in the expected Move to USB-C for Pro modelsAnd the And it looks like 2023 will indeed provide some of the missing fireworks from the 2022 models.

Update 09/18: Talk to me, display specialist Ross Young revealed that Apple will bring the pill-shaped aperture and ‘Dynamic Island’ functionality to all iPhone 15 models. The big caveat is that Young still doesn’t expect ‘ProMotion’ 120Hz to come /LTPO to standard iPhone 15 models because “the supply chain can’t support it”.

First, the good news. dynamic island He stole the show at this week’s Apple iPhone 15 launch. In classic Apple fashion, the company has turned the physical flaw of a major cutout with a smart software into the most compelling reason to buy the iPhone 14 Pro model. It’s great, intuitive, and the best notification and status system iPhones have ever had.

Bringing it to all iPhone 15 models is a no-brainer, and anyone putting off iPhone 14 Pro prices (except the US and China, Increased in most countries around the world) Now he has good reason to skip Jill.

Second, the bad news. High refresh rate displays have been standard on flagships and even mid-range Android phones for years. For Apple to release an $800 iPhone 15 in 2023 without that seeming unusual.

Young went to explain it He believes 2024 is more likely because Apple’s supply chain partner BOE is gradually increasing production of the LTPO displays that Apple uses in ProMotion. Given his impressive track record, Young is probably right, but I have no doubts that Apple could reconfigure its supply chain requirements if it really wanted to offer the advantage to all users.

Either way, the continued exclusion of ProMotion makes a lot of sense strategically for Apple as it looks to create a growing divide between professional and non-professional iPhones. After all, the iPhone 14 has already shown that Apple is happy to leave its standard models almost unchanged if it serves this goal.

There is a rationale for this strategy, too: cost. Patel estimates a cost increase of “at least 40% for the same area of ​​silicon when moving to 3nm chips from the 5nm family.” It all sounds like the classic Apple: if you want the best, we’ll make it, but you’ll have to pay the premium.

And that’s Apple’s new “Pro” strategy in a nutshell: continue to widen the gap between Pro and non-Pro devices in all categories (iPhone, iPad, Mac and MacBook) to create a clear division and drive increased sales. It’s a tactic that actually seems to work. Influential Analyst Ming Chi-Kuo Reports Pre-orders for iPhone 14 Pro models far outpace their non-Professional counterparts.

Nikki says that TSMC, Intel, and Apple (unsurprisingly) declined to comment on its information, but cites three different sources of information. Which suggests that we should take it seriously.

with USB-C leans too hard For the iPhone 15 Pro models, Apple’s next-generation iPhones are already shaping up to be great devices. But don’t be surprised if their prices reflect that.

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