Phil Spencer says Xbox series price hikes are unlikely, right now

The Xbox Series S and X stand on a table.

picture: Jung Yoon Ji / Kotaku (Getty Images)

Sony turned some heads when it was unexpected Rising prices on PlayStation 5 in the second year of the current generation of consoles. Naturally, many wondered if it was the same complex economic situations We all find ourselves in will see Xbox price hike like that. In a recent interview with CNBC, Phil Spencer, president of Xbox, stated that raising the price of the Xbox Series line wouldn’t be a wise move for the company right now. He also clarified that Microsoft has no plans to slow down investment in game studios, despite Activision Blizzard’s offer.

While in Japan for the Tokyo Game Show, Phil Spencer appeared on CNBC to talk about Microsoft’s potential interest in acquiring more companies, how it sees itself in the Japanese video game market, and whether or not Xbox will follow PlayStation in price hikes. Spencer stopped short of his “categorical” denial that Xbox would raise its prices, instead opting to highlight the success of the more budget-friendly S series, as well as emphasizing that while “customers face more economic and uncertain challenges than ever” it doesn’t put Currently plans to raise their prices.

Although this is a direct admission that we should not expect a price hike in the near future, Spencer said that “going forward,” the company cannot completely rule out the possibility of a price change.

We always evaluate our business going forward. I don’t think we can ever say in anything that we will never do anything. But when we look at our controllers today, […] Series X and Series S, we think the value is very important. We love the Series S’s place in the market, and it’s our least expensive console. Over half of our new players we’ve found are coming through the S series. And I can definitely say we don’t have any plans today to upgrade [the prices] of our keyboards […] We don’t think raising prices on our console is the right move at this point.

The topic of console prices followed a conversation on acquisitions, as Phil Spencer stated that the competitive nature of the video game market means that the company doesn’t “get to press pause on anything,” laying out the size of its competitors, such as Sony and Tencent. The recent Activision acquisition has certainly some feathers raised between Xbox and PlayStationespecially with regard to the future Call of dutyMulti-platform mode. Spencer said of the acquisitions:

Tencent is the largest gaming company on the planet today and continues to invest heavily in gaming content and game creators. Sony is a bigger company than we are in gaming today and they keep investing. When you look at the investments we’ve made, it’s a very competitive market. We strive to be a major player here. […] Whether it’s an investment in our internal teams […] [or] Building new partnerships.

Spencer also touched on the base of Xbox ambitions to expand into Japanese markets, where it has historically struggled. He highlighted plans to build relationships with existing Japanese developers, similar to the last company Partnership with Kojima Productions To bring an ambitious, up-and-coming title to Xbox.