Greg Norman, CEO of LIV Golf Invitational Series, says they are in talks with up to four networks about a potential TV deal.
How true that remains remains to be seen. He’s probably trying to get interesting. It is said that AppleTV has already ignored the Saudi-backed league due to its “toxic nature”.
But according to Norman, these four networks are now embroiled in a “bidding war.”
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“We’re talking to four different networks — and live chats where offers are put on the table,” Norman previously told ESPN 1000. [the networks] They can see the value of our products, they can see what we offer.”
Until this moment, the LIV Golf Tour broadcasts its events on its official website, YouTube and Facebook completely free of charge.
With so few ads and work going on, you’d probably expect to see some huge numbers of viewers.
this is the account On Twitter he analyzes the number of viewers throughout each LIV event this year. LIV Golf Chicago audiences reportedly peaked at 95,000 viewers as Cameron Smith claimed his first win on the tour before suggesting that his win proved his skeptics wrong.
take a look:
This is broadcast on YouTube.
for the whole world.
They literally can’t give up on it. pic.twitter.com/QuwFsscV3s
– David Belsky (@deepdivegolf) September 20 2022
Despite these numbers, Bryson DeChambeau is really impressed with the numbers that LIV has put across their platforms.
When asked how hard it would be for LIV to succeed without a TV contract, DeChambeau said, “It’s coming.” The comment came when it was revealed that the PGA Tour was “only hurting themselves” by excluding LIV players from the Presidents Cup.
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“this is [LIV Golf in 2022] is PETA,” DeChambeau previously told the media. This is a beta test. That’s what I think people forget is that we’re just getting started, and we’re trying to give this to anyone and everyone who wants to be a part of it.
“I think that’s the nice thing about it, being on YouTube. It’s free for anyone who wants to watch it. [We had] 180,000 simultaneous viewers in that playoff. It was watched by more than two million unique viewers. This is very solid. Someone will dive on us.”
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It is clear that LIV Golf has already upset the status quo in professional golf. The strength of the field has been constantly improving with each event.
But the TV deal will be huge in the long-term viability of the LIV Golf.
Although LIV is funded by endless money from the Public Investment Fund of Saudi Arabia, it seems likely that its financiers desire some degree of financial and commercial viability from their massive investment.
Without a TV deal, this is simply impossible.
Watch the latest YouTube video:
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